David Kobia hit a broken support link and vibe coded a SendGrid alternative by Sunday night
David Kobia ran into a broken support link at SendGrid, the email service from Twilio, and one weekend later had vibe coded an alternative for personal use. The lesson, in their words: friction in SaaS used to mean churn, but now it can mean someone builds your replacement before the weekend is over. No price tag was mentioned and the tool was built just for themselves, so this is a warning shot rather than a market takeover. Still, one broken link and one Sunday were all it took for a single customer to walk out of the vendor's gates.
Hit a broken support link and accidentally vibe coded a SendGrid (by @twilio) alternative for myself over the weekend. Friction in SaaS used to mean churn. In the vibe coding era, it means someone builds your replacement by Sunday night ☠️
— David Kobia, read the original on XMore SaaS obituaries
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