Levelsio: software is dead, welcome to the era of personal software

A handful of words that launched a thousand quote posts. Pieter Levels declared software dead and called this the era of personal software, where everyone just builds what they need, whenever they need it. Note the honest hedge at the end: 'I think'. It's a thesis, not a body count, but it's the thesis this whole game runs on. If he's right, the biggest competitor for every SaaS isn't another startup with a slicker landing page. It's the customer with a free afternoon and an AI coding agent.