Andrea Bosoni: SaaS prices are finally going down
Andrea Bosoni predicted last year that SaaS prices would go down, and says it's finally happening. Every week someone posts that they were tired of paying for a tool, rebuilt it, and now sell it cheap, from analytics to email marketing to search ranking tools. His sharpest point: for established products the real danger isn't customers vibe-coding their own. It's other founders launching cheap copycats. The zombie threat has two heads: the customer who builds, and the indie hacker who builds and sells.
One of my predictions last year was that SaaS prices would go down. Well it looks like it's finally happening.
Every week I’m seeing someone posting something like: "I was tired of paying $$$ for this tool so I rebuilt it. You can now get it too for cheap."
I've already seen an analytics tool, an email marketing tool, a search ranking tool and many more.
So for established products the real danger isn't people vibe coding their own product. It's other founders launching cheap copycats.
— Andrea Bosoni, read the original on XMore SaaS obituaries
- David Kobia hit a broken support link and vibe coded a SendGrid alternative by Sunday night
- Hunter Bohm cancelled 5 subscriptions in two weeks with Claude Code, about $134 a month
- Kelly C. built a half-decent CRM in about the time it took to research and price CRMs
- Noah Kagan says Claude Max killed $15,788 a year of software, Carta and Zapier included
- Pawan cancelled $1,700/month construction software after bots rebuilt it on QuickBooks